About us

We create

Fun sustainable clothes, free from stereotypes

Girls’ clothes are often pink, cute and impractical. They promote kindness, but not always confidence. Boys’ clothes are often blue, aggressive and adventure seeking. They promote confidence, but not always kindness. Ducky Zebra brings these two characteristics together, allowing all children, whatever their gender, to celebrate kindness and confidence through colourful, sustainable clothing.

Image of two happy children playing in the park. One boy is doing a handstand. The other is lying in daisies. Both are wearing bright, colourful Ducky Zebra clothes

We believe in

6 core values

Image of an orange, circular icon with the text 'Fun clothes, bright and colourful'

Fun, colourful clothes

Colourful designs, approved by little people, so that we create clothes kids want to wear. 

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Image of a yellow, circular icon with the text 'free from gender stereotypes'

Free from gender stereotypes

All of our designs are free from gender stereotypes, allowing kids to be kids.

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Image of a turquoise, circular icon with the text 'Splashing kindness and confidence'

Kind and confident

Our splash 'power button' acts as a reminder to be kind and confident

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Image of a blue, circular Ducky Zebra icon with the text 'Slow fashion, Made to last'

Slow fashion, made to last

High quality, timeless designs 

that can be used time and time again.

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Image of a circular, green Ducky Zebra icon with the text 'Made from Organic Cotton'

Organic Cotton

Made from GOTS certified organic

 cotton to reduce our impact. 

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Image of a circular, purple Ducky Zebra icon with the text: "Creating change together"

Creating change together

We donate 1% 

of sales to charity

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"To inspire kindness and confidence in children, no matter what their gender, through colourful, sustainable clothing.” 

Our Mission 

Image of Sally Dear, founder of Ducky Zebra, smiling with her arms stretched out infront of a brightly painted wall

We love what we do

Our story

I’m Sal, founder of Ducky Zebra, and still on an absolute high that we’ve launched a brand, selling clothes we love and believe in. My background isn’t in fashion. Nor is it in retail. I’m a marketeer, having worked predominantly in the automotive and rail sectors. 

So, why Ducky Zebra? I’m a parent of two and was shocked when my daughter, at the age of 4, mentioned she couldn’t be a taxi driver when she was older because she was a girl. Where had this come from? After that I became much more aware of the books she was reading, the games she was playing and the clothes she was wearing. Magic, fairies, cute pretty images, and shorts that were … well, short!

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We love who we work with

Made in India, designed in Oxford

  • Made in India
  • Designed in Oxford

We’re proud to be working with our manufacturing partner in India. They’re GOTS certified and continually looking for ways to rethink their process to reduce their environmental impact. Currently 50% of their power comes from solar energy and soon this will be 85%. 

We love that they look after their staff, are passionate about what they do, and offer us advice and support throughout the clothes making process. 

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We’re so lucky to have stumbled across Emily, who brings a wealth of knowledge and creativity when it comes to baby and childrenswear design. Our very first meeting was at Burford Garden Centre in Oxfordshire where we poured over colour palettes, fabric samples and lots of fantastic designs. Emily has been instrumental in helping us to grow our brand and develop a clever clothing range that we’re truly proud of. 

Image of a smiling man in a textile factory holding a sign that says 'I made your clothes'

Image of a smiling toddler surrounded by long grass and wild flowers, wearing a Ducky Zebra turquoise hoody and brightly coloured Ducky Zebra trousers

It's all in the name

Why we're called Ducky Zebra

As well as inspiring kindness and confidence, we also celebrate determination, uniqueness and a yes approach to life. Yes to asking questions, yes to sharing problems and yes to seeking adventure. Unscramble the first letter from each of these words and you get ducky.

And what about the zebra? Well it’s hard to distinguish between a young male and female zebra, helping us to celebrate gender similarities rather than gender differences. Plus, no two zebras have the same stripes, reminding us to be confident in our own unique selves.

Have you splashed kindness and confidence?

Download your Ducky Zebra certificate

Have you made someone smile or feel special? Perhaps you’ve overcome a challenge?  Or tried something new? 

Download one of our Ducky Zebra certificates to celebrate acts of kindness and confidence.

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Image of a happy child holding a Ducky Zebra affirmation certificate

Image of Charlotte from thelittleloop

Give your Ducky Zebra clothes another life

Circular clothing with Reloop

Sell your Ducky Zebra clothes without any of the usual faff. Just send your Ducky Zebra clothes to thelittleloop and receive instant credit to spend in their shop. They will then list your items, so others can enjoy them - keeping your clothes in circulation. No listing, no haggling, no landfill. 

We are proud to be an official Reloop partner. 

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