About us
We create Fun sustainable clothes, free from stereotypes
Girls’ clothes are often pink, cute and impractical. They promote kindness, but not always confidence. Boys’ clothes are often blue, aggressive and adventure seeking. They promote confidence, but not always kindness. Ducky Zebra brings these two characteristics together, allowing all children, whatever their gender, to celebrate kindness and confidence through colourful, sustainable clothing.
We believe in 6 core values
CHILD-LED DESIGNS
FREE FROM STEREOTYPES
Kind and confident
SLOW FASHION
ORGANIC COTTON
1% OF SALES TO CHARITY
We love what we do
Our story
I’m Sal, founder of Ducky Zebra, and still on an absolute high that we’ve launched a brand, selling clothes we love and believe in. My background isn’t in fashion. Nor is it in retail. I’m a marketeer, having worked predominantly in the automotive and rail sectors.
So, why Ducky Zebra? I’m a parent of two and was shocked when my daughter, at the age of 4, mentioned she couldn’t be a taxi driver when she was older because she was a girl. Where had this come from? After that I became much more aware of the books she was reading, the games she was playing and the clothes she was wearing. Magic, fairies, cute pretty images, and shorts that were … well, short!
Made in India
We’re proud to be working with our manufacturing partner in India. They’re GOTS certified and continually looking for ways to rethink their process to reduce their environmental impact. Currently 50% of their power comes from solar energy and soon this will be 85%.
We love that they look after their staff, are passionate about what they do, and offer us advice and support throughout the clothes making process.
Designed in Oxford
We’re so lucky to have stumbled across Emily, who brings a wealth of knowledge and creativity when it comes to baby and childrenswear design. Our very first meeting was at Burford Garden Centre in Oxfordshire where we poured over colour palettes, fabric samples and lots of fantastic designs. Emily has been instrumental in helping us to grow our brand and develop a clever clothing range that we’re truly proud of.
It's all in the name
Why we're called Ducky Zebra
Ducky stands for Determination, Uniqueness, Confidence, Kindness and a Positive Approach to Life (‘Yes!’) - the top traits parents and carers want their children to develop, according to a recent survey of over 1,000 families. Our designs celebrate these values, encouraging kids to be kind, ask questions, share ideas, take on challenges and embrace life with curiosity and confidence.
Zebra reminds us that no two zebras have the same stripes - just like no two children are the same. It celebrates what makes each child unique, rather than boxing them into fixed labels or types.
Download your Ducky Zebra certificate
Have you made someone smile or feel special? Perhaps you’ve overcome a challenge? Or tried something new?
Download one of our Ducky Zebra certificates to celebrate acts of kindness and confidence.
Give your Ducky Zebra clothes another life
Circular clothing with Reloop
Sell your Ducky Zebra clothes without any of the usual faff. Just send your Ducky Zebra clothes to thelittleloop and receive instant credit to spend in their shop. They will then list your items, so others can enjoy them - keeping your clothes in circulation. No listing, no haggling, no landfill.
We are proud to be an official Reloop partner.
Our Mission
To inspire kindness and confidence in children, no matter what their gender, through colourful, sustainable clothing.
