We have 6 core values
Our Values
The way we design our clothes, run our business and build our relationships is all shaped by our 6 core values.
CHILD-LED DESIGNS
FREE FROM STEREOTYPES
Kind and confident
SLOW FASHION
ORGANIC COTTON
1% OF SALES TO CHARITY
How our values translate into our clothes
- Designs are unisex and free from gender stereotypes
- Designs have been approved by a child
- Designs are fun and colourful
- The kindness and confidence motif is embroidered on every item
- The characters in our designs display kindness, confidence and friendship
- Designs are timeless, allowing the clothes to be passed on regardless of season
- Generous sizing and roll-up cuffs to allow the clothes to grow with the child
- Clothes are made from GOTS certified organic cotton
- 1% of all sales are donated to charity
“Kindness is one of our core values. It’s part of everything we do, every decision we make, every product we design and every relationship we build. And we feel happier because of it.”
