We have 6 core values
The way we design our clothes, run our business and build our relationships is all shaped by our 6 core values.
Fun, colourful clothes
Colourful designs, approved by little people, so that we create clothes kids want to wear.
Free from gender stereotypes
All of our designs are free from gender stereotypes, allowing kids to be kids.
Kind and confident
Clothes ooze kindness & confidence, with all items containing an embroidered reminder to be so.
Slow fashion, made to last
High quality, timeless designs
that can be used time and time again.
Made from organic cotton
Made from GOTS certified organic
cotton to reduce our impact.
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Creating change together
We donate £1 to charity
for every garment bought.
How our values translate into our clothes
Designs are unisex and free from gender stereotypes
Designs have been approved by a child
Designs are fun and colourful
The kindness and confidence motif is embroidered on every item
The characters in our designs display kindness, confidence and friendship
Designs are timeless, allowing the clothes to be passed on regardless of season
Generous sizing and roll-up cuffs to allow the clothes to grow with the child
Clothes are made from GOTS certified organic cotton
£1 is donated to charity every time you buy an item of clothing
“Kindness is one of our core values. It’s part of everything we do, every decision we make, every product we design and every relationship we build. And we feel happier because of it.”
Sally Dear, Founder of Ducky Zebra