Free from gender stereotypes

Unisex clothes, free from gender stereotypes

All of our Ducky Zebra designs are free from gender stereotypes. We know, from our research, that parents and carers want their children to be kind, confident, friendly and curious. And so these are the traits we promote in our designs for girls and boys alike. 

Frustrated by pinks for girls and blue for boys?

Girls' clothes are often pink, cute and impractical. They promote kindness, but not always confidence. Boys’ clothes are often blue, aggressive and adventure seeking. They promote confidence, but not always kindness. Ducky Zebra brings these two characteristics together, allowing all children, whatever their gender, to celebrate kindness and confidence.  Gender stereotypes are common across the high street. We often see: 

  • Pinks, purples and pastels for girls vs sludgy greens, greys and blues for boys

  • Cute, passive animals with long eyelashes for girls vs aggressive, teeth-baring predators for boys

  • Loving, kind and sweet quotes for girls vs adventurous, heroic and confident messages for boys

  • Flowers, unicorns and hearts for girls vs. erupting volcanoes, footballs and vehicles for boys 

  • Small, italicised, discrete fonts for girls vs big, bold, capitalised fonts for boys

  • Frills with a tighter fit for girls vs larger, more relaxed sizing for boys

Creating a world with no limits 

Does it really matter? If it was once in a while, perhaps not. But these gender stereotypes are prevalent across the high street. And this does present a problem. Why? Because gender stereotypes can limit a child's opportunities and future. Between the ages of 2 and 5, children become “ardent gender detectives”, absorbing information at lightning speed, including:

  • The significance of colour coding: pink for girls and blue for boys

  • The difference between “girl toys” (dolls and prams) and “boy toys” (lego and cars)

  • Differing gender attitudes and behaviours: pretty, cute and kind for girls and strong, heroic and confident for boys 

By the time they are six, most kids have reached a fixed view on the world, and their place within it. As Lifting Limits state, “Once the idea of ‘girl jobs’ and ‘boy jobs’ or ‘pretty girls’ and ‘strong boys’ take hold the gender unequal outcomes seen later in life become almost inevitable.” By removing these stereotypes we help to open up more opportunities for our children.

“All our clothes are bright, colourful and free from gender stereotypes. We love that our playful designs promote kindness and confidence for girls and boys alike.” 

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