At Ducky Zebra our clothes are inspired by kindness and confidence. The animals playing together in our designs are confident, compassionate and caring. Our clothes are made from GOTS certified organic cotton to reduce their environmental impact and ensure safe, kind working conditions for those that make them. 

It takes real strength and courage to share a favourite toy, say sorry when we’ve hurt someone, or play with a child that looks lonely. And so all of our clothes include an embroidered splash motif as a reminder, often hidden inside a pocket, to be kind and confident even at times when this might be tough.  

High street girls' clothes are often pink, cute and impractical. They promote kindness, but not always confidence. And boys’ clothes are often blue, aggressive and adventure seeking. They promote confidence, but not always kindness. Ducky Zebra brings these two characteristics together, allowing all children, whatever their gender, to celebrate kindness and confidence. 

Everyday acts of kindness can bring happiness for both the receiver and the giver. Even small things, like a smile or a ‘hello’ can make both sides feel good. The effort required is small, and yet the impact is big. 

Research shows that there’s a positive feedback loop between kindness and happiness. When we do something kind, we feel happier. And the happier we feel, the more likely we are to be kind. 

Kindness is also linked to a number of physical and emotional benefits, including cardiovascular and positive mental health. 

According to our own research at Ducky Zebra, kindness is the top characteristic parents and carers want their children to have. This is hardly surprising, given the emotional and physical benefits it can bring.

When kids are confident and positive about themselves, they’re more likely to have a growth mindset. This helps them to be more resilient, learn from their mistakes, take on new challenges and ask for help when they need it. All of these factors help them to become more successful later in life. 

Indeed, there’s a positive correlation between confidence and success. A confident person usually communicates more easily, inspires trust from others, builds quicker relationships, removes self-doubt and applies an energy and motivation to act. 

According to our research, confidence is the second top characteristic parents and carers hope their children will have.