Why We Waited Four Years to Launch These Dungarees
When we first started designing our Under the Sea Collection in 2022, we thought we'd be launching it the following summer. Instead, it took four years. At the time, that...


When we first started designing our Under the Sea Collection in 2022, we thought we'd be launching it the following summer. Instead, it took four years. At the time, that...
We didn’t originally set out to create a pink kids’ T-shirt. Here’s the story behind our coral pink design, made from soft organic cotton and designed for everyday play.
This short video shares the story behind why I create kids’ clothes that challenge gender stereotypes. It started with frustration - not just at pinks for girls and blues for boys, but...