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Creating change together

We’re a purpose-led business committed to doing good. We donate 1% of our clothes’ sales to charity, partner with initiatives like the Oxford Baby Bank and support the rental of kids’ clothes.

Smiling boy running outside towards the camera, wearing Ducky Zebra sweatshirt and cords. The jumper is blue with a fun print of a cheetah, fox, duck and crocodile playing music together. The jumper has a festival vibe. It has two orange buttons on the shoulder for easy dressing and contrasting turquoise cuffs.

We choose to support charities that challenge stereotypes, champion children’s confidence and foster kindness and emotional wellbeing. Over the years, we’ve worked with organisations such as Chance UK, Lifting Limits and the National Literacy Trust.

Why we donate

Being purpose-driven is at the heart of what we do. Supporting charities that share our values allows us to give back meaningfully and help children thrive - building self-esteem, resilience, and confidence to shape a brighter future.

“Every purchase helps us support charities that empower children to feel confident, valued, and free to be themselves.”

Shop our favourites

Kids PJs with a fun repeat print inspired by Roald Dahl's "The Giraffe and the Pelly and Me", with characters leaping from the pages of books. The Pyjamas have an aqua background and turquoise cuffs.

Kids PJs with a fun repeat print inspired by Roald Dahl's "The Giraffe and the Pelly and Me", with characters leaping from the pages of books. The Pyjamas have an aqua background and turquoise cuffs.

Close up of organic cotton PJs, showing a bookmark swingtag and characters from the Giraffe and the Pelly and Me leaping from the pages of a book

Organic

Roald Dahl x Ducky Zebra ‘The Giraffe and the Pelly and Me’ Pyjamas

Cream Unisex Baby Sleepsuit with a hippo and frog walking and cycling on the Yorkshire Moors - made by Ducky Zebra

Cream Unisex Baby Sleepsuit with a hippo and frog walking and cycling on the Yorkshire Moors - made by Ducky Zebra

Baby sitting in the grass wearing a zip-up unisex sleepsuit with frogs, hippos and bees walking and cycling together

Organic

'More Moor!' Organic Cotton Zip-Up Sleepsuit

Navy blue skater dress with purple trim and repeat print of a frog and hippo cycling and walking on the Yorkshire Moor

Navy blue skater dress with purple trim and repeat print of a frog and hippo cycling and walking on the Yorkshire Moor

Girl spinning in a Ducky Zebra blue dress with print of frogs and hippos walking and cycling. The girl is outside on the Yorkshire Moors

Organic

Organic Cotton Yorkshire Moor Skater Dress

Mustard yellow kids cord dungarees with front zip and two big pockets - each with an appliqué. One is a highland cow, the other a king fisher.

Mustard yellow kids cord dungarees with front zip and two big pockets - each with an appliqué. One is a highland cow, the other a king fisher.

The back of a pair of yellow cord kid dungarees, rolled up with an unfixed cuff and an embroidered splash on the back pocket

Organic

Mustard Yellow Cord Dungarees: Highland Cow & Kingfisher

Teal Kids Sweatshirt with a fun repeat print of a highland cow, otter and king fisher wild swimming and rowing. The sweatshirt has teal sleeves and a mustard yellow trim.

Teal Kids Sweatshirt with a fun repeat print of a highland cow, otter and king fisher wild swimming and rowing. The sweatshirt has teal sleeves and a mustard yellow trim.

Close up of teal sweatshirt with a fun repeat print of a highland cow, otter and king fisher wild swimming and rowing. The sweatshirt has teal sleeves, a mustard yellow trim and two turquoise buttons on the shoulder.

Organic

Organic Cotton 'Highland Pals' Sweatshirt

Organic cotton zip-up baby sleepsuit, with a fun print, featuring characters from "The Giraffe and the Pelly and Me" leaping from the pages. The print is on a light aqua background with a turquoise trim.

Organic cotton zip-up baby sleepsuit, with a fun print, featuring characters from "The Giraffe and the Pelly and Me" leaping from the pages. The print is on a light aqua background with a turquoise trim.

Cute sleeping baby, wearing a Ducky Zebra x Roald Dahl zip-up sleesuit, with a fun print featuring characters from "The Giraffe and the Pelly and Me" leaping from the pages.

Organic

Roald Dahl x Ducky Zebra ‘The Giraffe and the Pelly and Me’ Zip-up Sleepsuit

organic cotton

Free from stereotypes

1% of Sales to Charity

Free UK Returns