Creating change together
We donate 1% of sales to charity
We’re a purpose-led business committed to doing good. We donate 1% of sales to charity, partner with the Oxford Baby Bank and support the rental of kids’ clothes.
We are currently in the process of selecting a new charity partner. We will update this page with their details shortly. Previously we've supported Lifting Limits and Chance UK.
Lifting Limits support primary schools to better recognise and correct gender bias, which can often go unnoticed. They also help pupils to challenge gender inequalities in the wider world.
Chance UKsupports children and their families to develop social and emotional skills, and build resilience to flourish in a changing world. They want every child to feel happy about themselves, realise their potential and be confident in their ability to build a bright future.
Why the donation?
We're purpose driven. We want to do good, and give back. We select charities that share our values, challenge stereotypes and champion children's confidence.
"We want every child to feel happy about themselves, realise their potential and be confident in their ability to build a bright future."
