We recently joined the Where Ideas Launch podcast, hosted by Katherine Ann Byam. Katherine looks at how we can innovate and live more sustainably, and has interviewed many fantastic guests over the years. We were delighted to join her podcast and discuss what we're doing at Ducky Zebra to be more sustainable.
But first, why is sustainable fashion so important? Currently the fashion industry accounts for 10% of global carbon emissions and nearly 20% of wastewater. The typical business model for fast fashion brands is one of multiple seasons, regular new shiny collections, fast production and low prices. This forces pressure down onto the factories, onto the workers and onto the quality of the clothes. And it also creates a throwaway culture. Indeed, in the UK an estimated 350,000 tonnes of clothing ends up in landfill every year. This isn’t kind or sustainable for the planet.
During the podcast we talk about how we've set up a different type of business model at Ducky Zebra to reduce our impact - from our choice of fabric and manufacturing partner, through to our designs and end of life Pre-loved Programme.
We touch upon the new opportunities that have arisen due to our drive to reduce waste, including our partnership with Wrapkind, who up-cycle our old pre-production samples into small, drawstring gift bags. As Sally mentions during the podcast:
"By being sustainable and trying to reduce our waste and impact, it opens up so many more opportunities for being creative."
Fancy finding out more? You can listen to the podcast here