5 Up-and-Coming Unisex Baby Clothes Brands in the UK
Tired of the same old pinks and blues for baby clothes and gifts? You’re not alone. Many high-street options still lean on outdated norms, with clothes that are overly gendered or made from non-organic materials. That’s why we’ve put together a guide to five up-and-coming indie baby brands in the UK - all female-founded, creating unisex, organic cotton clothes and doing things better than the high street. These brands offer practical, stylish and eco-conscious choices that parents and babies will love.
1. Ducky Zebra: Playful, Sustainable Unisex Baby Clothes
We couldn’t write this guide without including Ducky Zebra! I’m Sally, and I founded Ducky Zebra to challenge harmful gender stereotypes in children’s fashion and create a playful, child-led alternative. I wanted to make clothes that are inclusive, sustainable and practical, celebrating gender equality while being perfect for hand-me-downs and reuse.
Our unisex baby clothes are made from soft GOTS-certified organic cotton, with two-way zips for fuss-free changing and roll-down cuffs to accommodate growing children. The playful, seasonless prints celebrate kindness and confidence, making them perfect for everyday wear or as thoughtful gifts.
Featured Product:
Organic Cotton Zip-Up Baby Sleepsuit with Canoeing Hedgehog & Dog Print - practical, playful and gender-neutral.
2. Gooseberry Fool: Handmade, Ethical and Thoughtful
Rachel Campbell founded Gooseberry Fool after the loss of her mother and the birth of her youngest child. Crocheting became a therapeutic way to create comfort, and she soon realised she could craft lovely, wearable items for her children. Encouraged by friends and family, she turned her hobby into a business dedicated to simple, honest designs using natural materials.
Each piece is handmade by skilled female artisans paid fairly for their craftsmanship, blending comfort, style and practicality. Gooseberry Fool’s rompers, cardigans and bodysuits are soft, breathable and designed to be passed down, combining timeless style with ethical production.
Featured Product:
Handmade Organic Cotton Knit Jumper - breathable, ethical and timeless.
3. MAI (Making Animals Important): Ethical, Nature-Inspired Clothing
Tina Salt founded MAI after her daughter asked her about endangered animals. With 14 years of fashion experience, Tina wanted to create a brand that gives back and educates children about the natural world. Named after her daughter India-Mai, MAI stands for Making Animals Important, and 5% of profits support Fauna & Flora International.
MAI produces GOTS-certified organic cotton rompers and bodysuits featuring wildlife-inspired prints. Each piece is designed to be eco-friendly, durable and educational, helping little ones learn about conservation while looking super-cute.
Featured Product:
Organic Cotton Romper with Sumatran Tiger - cozy, educational, and gender-neutral.
4. Bibevie: Clever, Practical, Sustainable Baby Clothes
Bibevie was inspired by Rhian’s very dribbly, tongue-tied newborn daughter, who couldn’t keep a bib in place. Realising there was no solution that combined style and practicality, Rhian created Bibevie’s clip-on bib outfits - matching the outfit, staying in place, and reducing outfit changes.
Made from organic cotton and bamboo, Bibevie outfits are soft, sustainable, and practical, perfect for everyday wear. With eco-conscious packaging and a recycling scheme, Bibevie also helps reduce clothing waste while making parents’ lives easier.
Featured Product:
Organic Cotton Clip-On Bib Romper - practical, stylish, and eco-conscious.
5. Little Ensemble: Handmade, Colourful and Gender-Neutral
Little Ensemble was founded by Toni, whose love for sewing was first nurtured by her mother back in South Africa. After moving to the UK and rediscovering her creative spark during the pandemic, Toni began handcrafting outfits for friends’ newborns - and soon, her passion grew into a brand of its own. Motherhood through IVF deepened her mission to create clothes that were not only beautiful but also meaningful and practical for little ones.
Today, Little Ensemble specialises in handmade, gender-neutral clothing for babies and children up to six years old. Each piece is designed to be part of a versatile capsule wardrobe, with colourful, mix-and-match items that celebrate the energy and imagination of childhood. Using soft, comfortable fabrics, Toni creates clothes that are built for active play, adventure and everyday comfort.
Featured Product:
Handmade Baby Haram Romper - colourful, practical and designed for play.
Why Indie Unisex Baby Clothes Are a Smart Choice
Parents are increasingly choosing up-and-coming indie brands because they offer more than style - they reflect values, ethics and practicality:
- Breaking Stereotypes: Unisex clothes give children freedom of expression without being limited by pinks and blues (and all of the other messaging that goes hand in hand with that)
- Practical and Reusable: Durable clothes can be shared between siblings or friends, reducing waste and saving money.
- Sustainable and Thoughtful: These indie brands focus on organic cotton, ethical production, and recycling schemes, giving clothes a second life and helping the planet.
- Unique, Clever Solutions: From clip-on bibs to mix-and-match accessories, indie brands offer practical solutions you won’t find on the high street.
Final Thoughts
There’s something special about up-and-coming indie brands - each was founded by someone who saw a problem and wanted to do things better. By choosing brands like Ducky Zebra, Gooseberry Fool, MAI, Bibevie and Little Ensemble, you’re supporting ethical, sustainable and inclusive baby clothes that are practical, playful and built to last.
“As a parent and founder of Ducky Zebra, I know how hard it can be to find baby clothes that are sustainable, practical, and genuinely inclusive. These up-and-coming brands are doing things differently - creating pieces that kids love, parents feel good about, and that have a positive impact on the planet.” – Sally Dear
