Ducky Zebra Wins Silver for Best Children’s Sleepwear Collection

Life at Ducky Zebra is never dull - I’m customer service, content creator, website manager, social media manager, picker & packer, event coordinator, financier, planner… and everything in between.

So it’s truly magical when all that hard work is recognised. Our Ducky Zebra x Roald Dahl 'Celebration of Reading' Collection has been awarded Silver for Best Children’s Sleepwear Collection by the Junior Design Awards!

This award isn’t just a trophy on a shelf - it’s a celebration of children’s bedtime stories, imagination and comfort. Every pair of our organic cotton pyjamas brings whimsical Roald Dahl characters, dreamy colours and a little extra bedtime magic straight to your home. And with every set including a bookmark, we’re helping children fall in love with reading one bedtime story at a time.

A Celebration of Reading: Roald Dahl x Ducky Zebra

Our Roald Dahl pyjamas are designed to make bedtime something children look forward to, combining comfort, imagination and a little pinch of magic. Junior Design Awards said:

“In a world so increasingly dominated by screens, what better way to drift off to sleep than with a story? Judges felt that this collaboration perfectly captured the joy of getting swept up by a good book. The whimsical prints of familiar Roald Dahl characters are mixed with the most magical colours on dreamily soft GOTS-certified cotton. Every pair of pyjamas comes with a bookmark, encouraging bedtime reading, which the panel agreed was a really special touch!”

What the Judges Loved

The judges shared some wonderful feedback about the collection:

  • “So fun and I love the emphasis on celebrating reading!” - Charlotte Kewley, Stylist & founder of @thelittlestylist
  • “I love this collection, which adds an extra layer of magic to the bedtime routine.” - Eleonore Crompton, Deputy Editor, Junior
  • “Encouraging a love of reading is such a great base for a collaboration, and these much-loved Roald Dahl characters bring a magic touch.” - Bonita Turner, Editor, Junior

Designed with Comfort and Sustainability in Mind

Our unisex kids’ pyjamas are made from GOTS-certified organic cotton, ensuring they’re soft, breathable and gentle on children’s skin. Each design is created with care, combining playful prints, dreamy colours and practical touches like the included bookmark to make bedtime a special moment. Sally Dear, founder of Ducky Zebra, says:

“Life as a small business owner can be busy, sometimes lonely, and full of firsts and unknowns. That makes moments like this even more special. Our Celebration of Reading collection captures the joy, comfort, and transformative power of reading and storytelling from a young age. Research shows how important reading is for children, yet it’s rare to see this celebrated in children’s clothing. Boys’ clothes often focus on sport, adventure and gaming, while girls’ clothes emphasise friendship, magic and beauty. This collaboration allowed us to create a sleepwear collection that champions a love of reading for everyone - while keeping every piece soft, fun and kind to the planet.”

Make Bedtime Magical

Our organic cotton pyjamas are perfect for children who love stories, adventure and a sprinkle of bedtime magic. Explore the Ducky Zebra x Roald Dahl 'Celebration of Reading' Collection and make bedtime something to look forward to every night!

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