Eco Award Finalist: Sustainable Sleepwear Meets Storytime, by Ducky Zebra
Exciting news for bedtime stories and sustainable fashion! Our Ducky Zebra x Roald Dahl 'A Celebration of Reading’ pyjamas have been announced as Finalists in the Eco Award category at the Progressive Preschool Awards 2025.
It’s an incredible moment for our small brand and a huge nod to the hard work, dedication and passion that goes into every piece of our eco-friendly kids’ pyjamas. From design to production, we’ve always believed in creating sleepwear that’s comfortable, playful and kind to the planet - and this recognition shows that our efforts are being noticed.
A Celebration of Reading and Sustainability
Our 'Celebration of Reading' collection was designed to bring bedtime stories to life while remaining gentle on the planet. Made from GOTS-certified organic cotton, the pyjamas are soft, breathable and safe for children’s skin. Each pair features whimsical Roald Dahl-inspired prints and includes a bookmark to encourage reading before bed.
Sustainability is at the heart of everything we do - from thoughtful production to durable design and eco-conscious packaging. Being recognised as a finalist for the Eco Award is an affirmation that small brands can make a big difference in creating responsible, meaningful children’s clothing.
What Makes Our Pyjamas Eco-Friendly
Our Roald Dahl x Ducky Zebra pyjamas are designed with sustainability, longevity and social impact in mind:
- GOTS-Certified Organic Cotton: Soft, breathable and grown without harmful pesticides or chemicals. Made in a GOTS-certified factory, ensuring strict environmental and social standards are upheld.
- Durable, Long-Lasting Design: Features like roll-down cuffs and unisex prints allow pyjamas to grow with your child, be shared with siblings or friends, or returned through our Pre-Loved programme - reducing waste and extending the life of the pyjamas.
- Circular Fashion Options: Families can rent pyjamas with Borro to extend their lifecycle, or participate in our Pre-Loved programme with thelittleloop, returning old pyjamas for credits so that others can enjoy them too!
- Thoughtful Construction: Limited-edition prints are available in pyjamas and zip-up sleepsuits for babies and children up to 6 years old. Features such as 2-way zips make dressing easier, while high-quality fabrics ensure longevity.
- Eco-Conscious Packaging & Production: Recyclable packaging and carefully planned manufacturing to minimise our environmental impact.
- Supporting Literacy & Social Impact: We donate 1% of all sales to charity. Proceeds from the Roald Dahl collection help UK charities dedicated to improving reading skills for children, young people and adults.
By combining sustainable materials, smart design and social purpose, our pyjamas make bedtime magical, environmentally responsible and meaningful.
Behind the Scenes at Ducky Zebra
Being a small business often means juggling many roles, and every product involves countless decisions behind the scenes. As Sally Dear, CEO & Founder of Ducky Zebra, says:
“Proof that dreams can come true! What started as a tiny idea has become an incredible reality. Sitting alongside such well-known household names, I’m so proud we've been shortlisted as a finalist - proud of our commitment to sustainability, proud of challenging high-street stereotypes, and proud of always looking for a better way. Our Celebration of Reading collection captures the joy, comfort and transformative power of reading, while using eco-friendly fabrics and thoughtful designs to care for the wearer, the maker, and the planet.”
This perfectly captures the journey behind the Roald Dahl pyjamas - from initial sketches to the finished sleepwear loved by families.
Looking Ahead
The Progressive Preschool Awards celebrate innovation, creativity and environmental responsibility in children’s products. Being a finalist for the Eco Award is both humbling and motivating.
For Ducky Zebra, this recognition is a reminder that every small choice matters - from selecting organic cotton pyjamas to designing sleepwear that children and parents love. And while awards are wonderful, what matters most is seeing children snuggle into soft, sustainable pyjamas and fall in love with bedtime stories.
Celebrate with Us
We’re taking a moment to celebrate this milestone and reflect on the journey that brought us here. Thank you to everyone who has supported Ducky Zebra - from our amazing community of parents and children to the team who works tirelessly behind the scenes.
Explore our Roald Dahl x Ducky Zebra ‘Celebration of Reading’ collection and experience eco-friendly kids’ pyjamas that are fun, sustainable and full of bedtime magic.
