Ducky Zebra named among the UK’s Green Growth 100 for sustainability-led growth

We’re delighted to share that Ducky Zebra has been selected as part of the Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.

The Green Growth 100 champions one hundred small businesses across the UK that are embedding sustainable practices into their operations - from cutting waste and energy use to rethinking supply chains, attracting new customers, and strengthening long-term resilience.

At Ducky Zebra, sustainability isn’t an add-on - it’s one of our core values. From the fabrics we choose and the designs we create, to minimising waste, extending the lifecycle of our clothes through our Pre-Loved programme, and offering rental, we’re committed to doing fashion differently. On being named in the Green Growth 100, founder of Ducky Zebra, Sally Dear, said:

“Fashion is one of the highest-polluting industries, so reducing our impact has always been at the heart of what we do. For us, building a sustainable business means creating something thoughtful, responsible and built to last. Being recognised as part of the Green Growth 100 is incredibly meaningful because it shows that putting sustainability at the heart of what you do can also be a powerful driver for growth. We’re proud to be proving that there’s another way to do fashion.”

Michelle Ovens CBE, CEO and Founder of Small Business Britain, said:

“The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. Ducky Zebra is a brilliant example of how sustainability can fuel long-term success.”

This Green Growth 100 follows the work of the Willow Review, an independent, Government-backed review into the financial benefits of sustainability, which was co-chaired by Small Business Britain with BT sitting as a Steering Board member. The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain’s 5.6 million small businesses. Chris Sims, Chief Commercial Officer, UK Business, at BT, added:

“The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate Ducky Zebra on being recognised.”

As a business featured in the Green Growth 100, Ducky Zebra will also be in the running for the Green Growth Awards - hosted by BT on 12 March 2026 - which will see two standout businesses from the line-up awarded a £5,000 grant to help them scale their sustainability ambitions and continue driving positive change.