This short video shares the story behind why I create kids’ clothes that challenge gender stereotypes.

It started with frustration - not just at pinks for girls and blues for boys, but at the more subtle messages woven into children’s clothing. Prey vs predators, beauty vs bravery, flowers and magic vs sport and adventure… the list goes on.

Today, I design playful, thoughtful, and inclusive clothes that inspire children rather than limit them - all made from soft organic cotton.

I don’t often stop to reflect on my journey, but when I do, I feel very proud!